| Role | Campaigns & Analytics Manager |
| Location | Mumbai |
| Experience | 4–6 years |
| Education | Bachelor’s (Marketing/Data/CS) + Preferred Master’s in Marketing/Analytics |
| Core Objective | Drive marketing campaigns using data, automation & analytics |
| Key Responsibilities | – Manage multi-channel campaigns (Email, SMS, WhatsApp, Digital) – Build automated customer journeys (MarTech tools) – Audience segmentation & personalization – A/B testing & performance optimization – Data analysis, dashboards & reporting – Maintain marketing tech stack – Ensure data compliance & database quality |
| Must-Have Skills | – Data analytics & marketing analytics – MarTech tools (WebEngage, MoEngage, Salesforce) – Campaign management – Analytical thinking & insights generation – Communication & cross-team coordination |
| Focus Areas | Marketing, Analytics, Automation, Customer Engagement |
