| Company | Amazon (Amazon Pay India Private Limited) |
| Job Title | Marketing Manager – Insurance & Wealth |
| Department | Amazon Pay – Insurance & Wealth |
| Job ID | 10464492 |
| Location | Bengaluru |
| Employment Type | Full-Time |
| Experience Required | 2+ years in Marketing (Non-Internship) |
| Domain | FinTech, Digital Marketing, Insurance, Wealth Management |
| Primary Objective | Drive customer acquisition, engagement, and growth for Motor Insurance, Health Insurance, and Fixed Deposit (FD) products through data-driven marketing campaigns. |
| Key Responsibilities | • Own traffic channels (onsite, search, push, social, performance marketing).• Execute integrated campaigns across email, push, in-app, onsite, and social media.• Plan GTM (Go-to-Market) launches for new insurance and FD products.• Manage partner relationships with insurers and FD providers.• Drive lifecycle marketing, customer acquisition, renewals, and upselling.• Run A/B tests (Weblabs), experiments, and conversion optimization.• Analyze campaign performance and optimize CPA, conversions, and ROI.• Present marketing insights and business recommendations to leadership. |
| Marketing Channels | Onsite Merchandising, Search, Push Notifications, Email, Social Media, WhatsApp, Performance Marketing |
| Analytics & Reporting | Excel, Tableau, Funnel Analysis, Cohort Analysis, Campaign Performance, KPI Tracking, CPA Optimization |
| Partner Management | Insurance Partners (ACKO, ICICI Lombard, HDFC ERGO, Go Digit), Fixed Deposit Partners, Legal & Compliance Teams |
| Key Skills Required | Digital Marketing, Campaign Management, Lifecycle Marketing, Customer Acquisition, Stakeholder Management, Data Analysis, Marketing Analytics, Performance Marketing, Experimentation, Communication |
| Technical Skills | Excel (Pivot Tables, Charts, Macros), Tableau, Data Analysis, Marketing Dashboards |
| Preferred Skills | HTML, XML, Cross-functional Leadership, GTM Strategy, Experiment Design |
| Tools & Platforms | Excel, Tableau, Marketing Dashboards, CRM, Performance Marketing Platforms |
| Soft Skills | Customer Obsession, Analytical Thinking, Strategic Planning, Communication, Stakeholder Management, Problem Solving, Execution Excellence |
| Leadership Exposure | Senior Leadership Presentations, Marketing Planning, Category Metrics Ownership, Cross-functional Collaboration |
| Best Suitable Profiles | Digital Marketing Manager, Growth Marketing Manager, Performance Marketing Specialist, Lifecycle Marketing Manager, Product Marketing Manager, FinTech Marketing Professional |
| Expected Salary (Bengaluru) | ₹15–28 LPA (Typical); ₹25–35 LPA for candidates with strong FinTech, Growth Marketing, and Amazon-level experience |
| Interview Focus Areas | Digital Marketing, Growth Marketing, Customer Acquisition, Lifecycle Marketing, Excel, Tableau, Campaign Analytics, A/B Testing, Funnel Analysis, ROI Optimization, Stakeholder Management, Marketing Strategy, Data Interpretation |
| Overall Suitability | 9.4/10 – Excellent opportunity for marketing professionals with 2+ years of experience in digital marketing, growth marketing, performance marketing, lifecycle campaigns, analytics, and customer acquisition, especially in FinTech, Insurance, Banking, Payments, or E-commerce. |
