| Company | Bajaj Finance |
| Job Role | Senior Unit Manager – Digital Platforms & Consumer AI |
| Job Location | Pune |
| Experience Required | 2 – 4 Years |
| Department | Digital Business / Product Management |
| Main Work | Digital marketing campaigns & customer acquisition |
| Campaign Platforms | Search, Social, Push Campaigns |
| Key Skills | Performance Marketing, A/B Testing, Funnel Analytics, Data Analysis |
| Technical Work | Funnel tracking, conversion optimization, analytics reporting |
| AI Work | Consumer AI targeting, remarketing, personalization |
| KPIs | Traffic, Leads, CPA, ROI, LTV |
| Collaboration | Product, Tech, Analytics, Data Science Teams |
| Industry Preference | Fintech / Lending / App Growth |
