| Job Title | Digital Marketing Manager |
| Company | PhonePe Limited |
| Location | Bengaluru, Karnataka |
| Job Type | Full Time |
| Department | Marketing – Performance Marketing |
| Experience | 2–6 Years |
| Education | Engineering or MBA from a Tier-1 College |
| Role Focus | Performance Marketing / Customer Acquisition |
| Acquisition Strategy | Own end-to-end customer acquisition strategy and marketing activities |
| Marketing Channels | Google Ads, Facebook Ads Manager, Preburn Partnerships and Networks |
| Attribution & Tracking | Manage last-click attribution, event tracking and CPX optimization |
| Data & Analytics | Work with analytics teams to generate insights and identify growth opportunities |
| ROI Analysis | Evaluate solutions based on ROI, business impact and performance |
| Product Collaboration | Work with Business, Product, Analytics, Design, Compliance and Finance teams |
| Vendor Management | Handle vendor selection, management and pricing negotiations |
| Problem Solving | Apply analytical approaches to solve business and marketing problems |
| Performance Marketing | Understand diminishing returns, elasticity and optimization frameworks |
| Analytics | Knowledge of A/B testing frameworks and time-series analysis |
| Ad Platforms | Google Ads, Facebook Ads Manager and iOS Search Ads preferred |
| Attribution Tools | AppsFlyer / Singular / Adjust preferred |
| Additional Skills | Affiliate Marketing and ad-fraud prevention are a plus |
| Technical Knowledge | Understanding of data structures, storage, data flow and product integrations |
| Key Skills | Analytical Thinking, Performance Marketing, Data Analysis, Problem Solving |
| Employee Benefits | Insurance, Wellness, Parental Support, Relocation, PF, Gratuity, NPS and other benefits |
