| Job Title | Lead – Creative Strategist (Video & Social Formats) |
| Company | PhonePe Limited |
| Location | Bengaluru, Karnataka |
| Job Type | Full Time |
| Department | Marketing |
| Experience | 8+ Years |
| Role Focus | Creative Strategy, Video Content & Social Media |
| Team Leadership | Lead and manage the creative strategy team |
| Creative Direction | Develop concepts, story arcs, hooks, scripts and creative frameworks |
| YouTube Strategy | Long-form video concepts, titles, thumbnails and retention-focused hooks |
| Short-Form Strategy | Instagram Reels and Shorts using trends, audio hooks and visual formats |
| Content IP | Design repeatable video series and content formats |
| Trend Monitoring | Track financial trends, market shifts and social sentiment |
| Performance Analysis | Analyze retention, completion rates, shares and CTR |
| Creative Testing | Conduct creative experiments, post-mortems and iterative improvements |
| Finance Knowledge | Ability to simplify financial, economic and market concepts |
| Key Skills | Content Strategy, Creative Direction, Storytelling, YouTube, Instagram, Analytics |
| Leadership Skills | Team management, mentoring, decision-making and creative quality control |
| Employee Benefits | Medical, Critical Illness, Accidental & Life Insurance; PF, Gratuity, NPS; Parental, Relocation and other benefits |
| Employment Type | Full-Time Employee |
