| Company | Deloitte Touche Tohmatsu India LLP |
| Job Requisition ID | 103522 |
| Designation | Consultant |
| Department | Technology & Transformation (T&T) – Customer – Marketing & Commerce (M&C) |
| Preferred Location | Pune (Job posting lists Bengaluru entity) |
| Work Mode | Hybrid |
| Travel Requirement | No extensive travel required |
| Employment Type | Full-Time |
| Experience Required | 3–5 years |
| Education | B.E. / B.Tech |
| Domain | Salesforce Marketing Cloud (SFMC), Marketing Automation, Personalization |
| Role Summary | Design, develop, and implement real-time AI-driven customer personalization solutions using Salesforce Marketing Cloud Personalization (Interaction Studio), Salesforce Marketing Cloud Engagement, and customer behavior analytics. |
| Primary Responsibilities | • Design and maintain Sitemap configurations • Configure Einstein Recipes for AI-powered recommendations • Manage customer profiles, catalogs, attributes, and personalization campaigns • Implement event tracking (views, clicks, purchases, etc.) • Build behavioral segmentation strategies • Enable cross-channel personalization (Web, Mobile, Email, App) • Optimize personalization using A/B testing and analytics • Integrate Web SDK/Event Tracking with development teams |
| Salesforce Marketing Cloud Responsibilities | • Journey Builder • Email Studio • Automation Studio • Dynamic Email Personalization using AMPscript • Audience Segmentation • Data Extensions |
| Data & Integration Responsibilities | • Data ingestion & profile unification • CRM/CDP/eCommerce integrations • API integrations • Campaign performance monitoring • Troubleshooting data flow and personalization issues |
| Required Technical Skills | Salesforce Marketing Cloud Personalization (Interaction Studio), Salesforce Marketing Cloud Engagement, Sitemap Configuration, Einstein Recipes, Event Tracking, JavaScript, SQL, AMPscript, APIs, Web SDK, Behavioral Targeting, AI Personalization |
| Preferred Technical Skills | Salesforce Data Cloud, HTML, CSS, Front-end Frameworks, CDP, eCommerce Personalization, Privacy & GDPR |
| Required Certification | Salesforce Marketing Cloud Personalization (Interaction Studio/Personalization) Certification |
| Preferred Certifications | Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Data Cloud Certification |
| Soft Skills | Problem Solving, Analytical Thinking, Communication, Stakeholder Management, Collaboration, Business Requirement Analysis, Attention to Detail |
| Key Competencies | AI-driven Personalization, Behavioral Targeting, Customer Journey Optimization, Marketing Automation, Decisioning Logic, Experimentation & A/B Testing |
| Industry | CRM, Marketing Technology (MarTech), Digital Customer Experience, Salesforce Consulting |
