| Job Title | Sales Manager – CASA |
| Job Identification | 227362 |
| Department | Consumer Bank |
| Job Category | Sales |
| Designation | Sales Manager |
| Location | Tirunelveli |
| State | Tamil Nadu |
| Qualification | Bachelor’s Degree |
| Employment Type | Full-Time |
| Job Shift | Day Shift |
| Posting Date | 25 June 2026 |
| Primary Role | Drive CASA (Current Account & Savings Account) growth, customer acquisition, cross-selling, branch profitability, and team performance |
| Core Objective | Enhance deposit base, improve customer relationships, increase fee income, and achieve branch business targets |
| Key Responsibilities | Acquire and deepen customer relationships, grow CASA portfolio, cross-sell financial products, manage branch operations, ensure regulatory compliance, and drive branch profitability |
| Liability Products | Current Accounts (CA), Savings Accounts (SA), Retail Deposits |
| Cross-Sell Products | Mutual Funds, Insurance, Third-Party Financial Products, Investment Products |
| Revenue Responsibilities | Deposit Mobilization, Fee Income Generation, Product Penetration, Branch Revenue Growth |
| Customer Relationship Management | Customer Acquisition, Relationship Deepening, Service Excellence, Customer Retention |
| Branch Management | Branch Administration, Operational Oversight, Compliance Management, Performance Monitoring |
| Leadership Responsibilities | Team Management, Productivity Improvement, Employee Engagement, Performance Management, Morale Building |
| Financial Responsibilities | Branch Break-even Achievement, P&L Ownership, Profitability Management |
| Stakeholder Management | Coordination with Product Teams, Marketing Teams, Operations, and Other Business Verticals |
| Compliance Responsibilities | Adherence to Banking Regulations, Internal Policies, Audit and Compliance Standards |
| Key Skills Required | CASA Sales, Retail Banking, Liability Sales, Relationship Management, Branch Operations, Team Leadership |
| Banking Domain Expertise | Retail Liabilities, Deposits, Wealth Products, Banking Sales, Customer Acquisition |
| Soft Skills | Leadership, Communication, Negotiation, Relationship Building, Customer Focus, Business Development |
| Suitable Candidate Profile | CASA Manager, Branch Sales Manager, Liability Relationship Manager, Retail Banking Manager, Branch Manager |
| Key Resume Keywords | CASA, Current Account, Savings Account, Liability Sales, Deposit Mobilization, Retail Banking, Cross-Selling, Mutual Funds, Insurance, Fee Income, Branch Operations, P&L Management, Customer Acquisition, Relationship Management |
| Office Address | Ground Floor, Door No. 93, 93A, Tirunelveli, Tamil Nadu – 627003, India |
| Career Level | Mid-Level Management |
| Industry | Banking & Financial Services (Retail Banking) |
